You know it's time to start enjoying high definition and the LD350 is an easy way to get into it. This is a beautiful LCD with all of the innovations that make LG TVs a better viewing experience.

Get easy self-calibration with on-screen reference points for key picture quality elements such as black level color tint sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It’s not actually magic but it will sure seem that way.

In addition to adhering to the new Energy Star 3.0 specification LG HDTVs have energy-saving options like the ability to choose a content-specific setting video mute or engaging exclusive Intelligent Sensor technology. *not all features available on all models.

Enjoy a true cinema experience in your own home the way the movie was meant to be seen. LG’s Real Cinema technology precisely displays 24p source frames on your screen without image judder. If you love movies you’ll love Real Cinema.

Automatically enhances and amplifies the sound of the human voice frequency range to help keep dialogue audible when background noise swells. Can also be personalized with a new 12-step adjustment level.

LG HDTVs include 3 AV Modes preset to optimize picture and sound settings based on Cinema Sports or Game content. AV Modes can be easily set with a convenient button on the remote control. Cinema Mode is pre-calibrated using ISFccc parameters for a film-like experience.

Are your remote controls taking over your living room? Now with SimpLink you can easily set up and control all of your HDMI™ connected LG devices with just one remote.